Changes: Are Tablets the New Netbooks?
I am wondering if this same sea-change that is happening in my life is happening in others, or is about to?
When the first Netbooks arrived on the scene in 2007, I was an early adopter. I had an EEE PC while they were still 7 inch screens and Linux was still the only OS. The combination of affordability, portability, and functionality was irresistible for me, especially as one who spends 170 days a year on the road. I have moved to a 8.9 inch Windows XP machine with a 16G SSD (Asus EEE PC 900XP), then, when that died a catastrophic death on business trip, to an 8.9 inch Atom machine with hard drive (Acer Aspire One), then, when I felt the need for more graphics ability, to an 11.1 inch machine with a dual core Pentium chip and integrated graphics (Acer Timeline 1810TZ)…seeking, always, that happy, that perfect, balance of portability and power.
Along the way, I bought into the whole iPod Touch, and then, iPhone thing…with the iPhone 4 (my second iPhone) finally becoming what I consider the best pocket sized, always connected, cloud portal and e-social interaction device yet conceived of. Twitter and Facebook, email and text, don’t get any better than on the iPhone (imho), and it plays music and makes phone calls too (not to mention being an instant pocket reference on birds, mammals, mushrooms, holy Scripture, wildflowers, or whatever else takes your fancy…as well as my always-with-me travel guide, itinerary and calendar organizer, and GPS.)
With the Netbook to take care of my photography and video, and more heavy duty web surfing (and the occasional ppt for work), and the iPhone to take care of all social business, I was, I thought, pretty well set.
Then I got more heavily into video…HD video…capturing and editing. The Acer Timeline was supposed to handle that, and, for a year I made it work, but it was not easy. This fall I began eyeing the Core i machines, but at that level, though I could still buy the Netbook from-factor, the affordability element was gone, gone, gone. I found that for the same price as a hopped up Netbook, I could buy a 13 inch laptop with a Core i processor twice as fast, and both the integrated Intel graphics and a dedicated GPU and accelerator (and an optical drive).
At the same time, I began to look at tablets. I had had an iPad to work with for several weeks on and off, but I knew that the affordability and functionality equation was not there for me…especially as an iPhone user. I just needed a device to carry to my shows and workshops that would let me find and show my pics and videos quickly and easily, on a considerably larger screen than the iPhone, but with that same degree of ease when compared to my netbook. It had to be something I could easily hold in my hands and even put in the hands of viewers.
There are lots of Android tablets out there today (and will be lots more announced and demoed next week at CES) but they are either 1) cheap, somewhat junky, marginally functional and totally without support of any kind, or 2) just as expensive as an iPad (or mostly as expensive as an iPad). Certainly I was not willing to invest a lot (especially when looking at laptops at the same time) on a device I was not sure I really needed or could (would) use.
The one exception to the current Android Tablet equation is the new Generation 8 (gen8) Internet Tablets from Archos: Fully supported by a real company with a decent track record, fully upgradable to new versions of Android (already upgraded twice since introduction), and under $300…exactly the price point that has been most effective for Netbooks, and a price I could afford, not exactly on a whim, but certainly as a calculated risk.
If you read my review you know I took a chance on the 10.1 inch Archos, and that, so far, I am both impressed and happy. It is a lot of fun. It does what I expected it to do, a lot of things I had only hoped for, and a few things I had not even thought of. And it is the right price. There will be better tablets in a year…of course there will…but, I predict, not better values.
And, what you don’t know yet (unless you read the fine print under my photo up there in the corner of the blog) is that I bought a 13 inch Asus U30JC, with a Core i3 processor running at over 2 ghz, Intel HD graphics, and a dedicated NVidia graphics accelerator. It is a compromise on both affordability and portability, but it is everything I could have hoped for in functionality. On the affordable front, it is still well under $1000, which is a good value for a machine with this kind of power. On the portable front, while it is indeed larger and heavier than my Acer Timeline, once it is in the pack and on my back as I travel, there is not much difference at all. And you should see it whip through HD video with Sony Vegas Studio HD! On the photography front, even processor hogs like Photomatix Pro HDR run at double the speed they did on the Timeline. Overall, I like it. Overall, in fact, I love it!
The only issue I have is that I am not, after all this, a Netbook user anymore. This is, after all, Cloudy Days and Netbook Nights you are reading. The tablet, I can already see, is going to take over about 90% of the non-photo/video work (play?) that I used to do on my Netbook, and it will do it with considerably more grace and fun. There is nothing to compare to a multi-touch interface for making the most mundane tasks fun. Twitter? Facebook? A blast. I can even do emergency photo editing on it PicSayPro, and read my Kindle books. How cool is that!
And as a photo and video viewer, it is simply brilliant!
In a very real sense, with a laptop for power applications, a tablet for fun, and an iPhone for connectedness (and fun), I no longer need a Netbook. I have a little Virgin Mobile MiFi that I used with my netbook at need, so even for connected fun I am set to go with the tablet.
True, I am up one machine on my total machine count, since I used to use the Netbook for both my photo/video work and fun, but the increased functionality of the laptop, and the increased fun factor of the tablet, imho, more than make up for it.
And I have already figured out that I can slip the tablet between the zip apart halves of my TSA Friendly laptop backpack where it will be easy to deal with at security on my next trip, and it will actually add practically nothing to my road-load or fuss.
Point? I, personally, would never have gotten to the tablet without passing through the netbook and iPhone phase. I don’t see myself giving up the iPhone (or some equivalent) in the foreseeable future, but with the tablet, I can easily give up the netbook.
I have a feeling that folks just entering this wonderful world of connected, cloud-centric, mobile technology may just skip the netbook phase altogether, and never miss it.
The one critical factor in success for tablets is, as I see it, price! If tablets are going to be the new netbooks, they need to hit the same magic price-point…the value point where affordability, portability, and functionality meet in happy harmony: and that is…
No more. No less. If main-line manufactures want to create another netbook boom, only this time with tablets, they are going to have to keep them right around $300. Archos has, arguably, proved it can be done. Tablets at $400 and $500 and $600 are just not going to do it. Apple might get away with it, but Acer, Asus, HP, and Dell will not. At $400 and up, they will take a little market share from Apple. At $300 they will create a whole new industry, as netbooks did. Simple.
It is perhaps unfortunate for the tablet world that the first successful tablet out was from Apple. Apple devices always set a high performance and polish bar…and come in at a relatively high price. Once that performance level becomes the standard, and that price accepted in the market as what you pay for that performance, then it is next to impossible for other manufacturers to compete a lower price points while matching the performance, let alone the polish. Look at the iPod. Look at the iPhone.
Netbooks had the advantage of being introduced by what were, at the time, relatively unknown players in the US computer market. Oh sure, both Asus and Acer had lots of laptops out, but, honestly, they would not have been on many peoples’ short list of top laptop makers…before netbooks. Because they came from scrappy companies looking for quick market share, the EEE PC and Aspire One established both performance and price standards that were highly aggressive…and which keep the affordable in the Netbook equation even today.
Not so tablets. Apple has seen to that.
So, are Tablets the new Netbooks? Maybe. If the makers are smart enough, efficient enough, and aggressive enough. Maybe just.
What do you think: Cloudy Days and Tablet Nights? Nah. Maybe: Cloudy Days and Connected Nights!